Product ID is a full service marketing firm.
We offer specialized marketing consulting services from experienced, hands-on professionals focused on building cost-effective programs that deliver sustainable results.
Product ID has a long history with early stage companies in a broad range of industries. Whether you need help launching a new company, managing a marketing department, or delivering on specific projects, Product ID can help with strategic thinking, expert project management and impeccable professionalism.
Precise Messaging: We are experts at marketing in every medium. We know how to “speak” using design and copy to reach audiences in every industry and segment.
Comprehensive Marketing Support: Specialized marketing consulting services from experienced, hands-on professionals focused on building cost-effective programs that deliver sustainable results.
Results Driven: We deliver tangible results. Our long track record of success is built on referral and repeat business. Our clients trust us with their most important projects and deadlines because we deliver.
User Interface Design: Award winning user interface design.
Product ID covers all aspects of strategic and tactical marketing.
Strategic Marketing
- Data gathering & analysis
- Actionable plan development
- Establish metrics for success
- Strategy implementation
Branding
- Brand & message planning
- Identity design
- Brand style guide
Product Launches
- Establish launch plan & timeline
- Messaging & content development
- Public relations strategy & implementation
- Collateral & packaging design
- Budget & team management
Social Media Marketing
- Social media audit
- Social media marketing strategy
- Social profile creation
- Software recommendations
- Blog strategy development
- Social media monitoring
Presentation Development
- Template design
- Content development: corporate, press, investment, product or sales
- Interactive demonstrations (flash, video, etc.)
Market Research
- Develop criteria & questionnaire
- Identify, manage research resources and/or conduct research
- Professional research reports
Lead Generation
- Webcasts
- Email marketing
- Social media
- Advertising (online & print)
- Corporate newsletters
- Effective targeting and web capture
- CRM system integration for processing & tracking
- Marketing automation and lead nurturing
Web Site Development
- Branding & design implementation
- Content development & information architecture
- Search engine optimization
- Targeted landing pages and micro-sites
- Online lead generation and tracking programs
- CRM integration
SEO/SEM
- Competitive research
- On-page optimization
- Link building
- Pay-per-click (PPC) management
- Copywriting
- Site audits
- Analytic solutions
Demo Development (Content, Planning & Execution)
- Online
- Screencasts
- Product walk-through
Event Planning & Marketing
- Webcasts
- Virtual and traditional trade events
- Corporate events