Product ID Client: ESM

ESM is a national provider of  student lifecycle solutions including student enrollment, student retention, career services, continuing education and default prevention.

Product ID Marketing Services

  • Corporate Identity

  • Website Design

  • SEO

  • Adword Campaign Management

  • Collateral Development

  • PowerPoint Presentations

  • Exhibit Design

ESM Recommends Product ID

"...adds a calming demeanor to marketing, design and branding decisions - typically an emotionally disruptive event for a management team."
Murrray Smith, CMO, ESM

“...marketing expertise with a personal demeanor that engages every member of the team.”
Deb Beckman, Former VP Enrollment Strategies for ESM

“...extremely flexible and adaptable to our needs.”
Lisa Goodman, Marketing, ESM

CASE STUDY


The Challenge: Update Corporate Identity and Website to be In-line With the Company’s Business Goals.

ESM, a premier Business Process Outsourcer (BPO) in the educational institution market, contacted Product ID for help in developing their image to be more in concert with the direction of the company.

The Solution: Develop Consistent Messaging and an Identity that evokes the company’s ‘Lifecycle Solutions’ for learning.

Product ID created a dynamic logo mark reflecting the company’s life-long learning ethos.

Product ID also designed and developed a new website with clear and understandable messaging, improved usability, search-engine optimization and social media.

Marketing collateral, and tradeshow graphics were redesigned by Product ID to include the new identity and messaging for consistent marketing of the company and its services.

The Result: Increased Web Traffic and Sales Leads, Stronger Online Presence, Improved Marketing Data.

Web traffic increased more than 1,000% with average page views increasing more than 2,000%. Google traffic increased more than 1,200% with a increase in institutional leads coming from website traffic.

In addition, a closed-loop system was implemented and combined with ESM’s improved marketing tools for real-time intelligence.

Work Samples

View the ESM Video.

ESM exhibit booth designed by Product ID

esm-web-portfolio

esm-identity-portfolio

From Our Clients

 “...A pleasure to work with... 
great work, demonstrates deep 
knowledge and brings creativity
into everything..."

Murray Smith, CMO, ESM

"...extremely creative and has great vision..."
Ryan Lilly, VP Business Development
Integrated Asset Services

“...tremendous marketing 
communications strategic 
insight and direction 
with flawless execution.”

Steven Shapiro, President
Communications Strategy Group

 "...the best of the best!  If you have
the opportunity to hire Product ID,
I'd highly recommend you do so!"

Brad Brown, CTO, Rolta TUSC

 "Product ID consistently delivered 
excellent quality under tight time-
frames while maintaining a very 
positive perspective on the projects."

Jeff Knight, CIO Integrated Asset Services

"...presents the type of options
that make tough decisions easy.”

Ryan Tomazin, President
Integrated Asset Service 

 "...extremely flexible and 
adaptable to our needs."

Lisa Goodman, Marketing ESM

 "...marketing expertise with a
personal demeanor that engages
every member of the team."

Deb Beckman
Spirit West Marketing

"...it has been great to see 
our concepts and thoughts
come to life..."

Ryan Lilly
VP Business Development
Integrated Asset Services

 "It has been a pleasure working with
Product ID, the professionalism, 
quality of design, technical knowledge
and attention to detail has been excellent."

Jeff Knight, CIO Integrated Asset Services

 "I can highly recommend 
Product ID for the quality
of the work they have delivered."

Jeff Knight, CIO
Integrated Asset Services

 "...an incredible resource for 
all of my marketing needs."

Ryan Lilly, VP Business Development
Integrated Asset Services

"...adds a calming demeanor to
marketing, design and branding
decisions - typically an emotionally 
disruptive event for a
management team."

Murray Smith, CMO, ESM

"...[Product ID]  took the time to understand our
business, the industry and how to best align IAS
within a very dynamic market environment."
Ryan Tomazin, President
Integrated Asset Services 

 "...we had a good video on our mind...
it was great to see how Product ID
took that vision and turned it into reality."

Brad Brown, CTO, Rolta TUSC

“...a patient, thoughtful,
consensus-building pro."

Deb Beckman
Spirit West Marketing


"...an integral part of our team as we looked
to develop a new brand, better align with
our client's image and to improve the overall
professional presentation of our company." 

Ryan Tomazin
President, Integrated Asset Services 

 "Product ID has proven on multiple 
occasions that they can quickly take 
an idea that has not been fully formed 
and translate it into an excellent 
deliverable capturing the
requirements of the company."

Jeff Knight, CIO Integrated Asset Services

"I would recommend Product ID
to anyone seeking marketing,
advertising or general corporate
image services.”

Ryan Tomazin, President
Integrated Asset Service