Updating a Company’s Brand
Messaging and Identity
The Challenge: Update Corporate Identity and Website Complimenting the Company’s Business Goals
ESM, a premier Business Process Outsourcer (BPO) in the educational institution market, retained Product ID to rebrand their visual and written brand messages in concert with the direction of the company.
The Solution: Develop Consistent Messaging and an Identity That Evokes the Company’s ‘Lifecycle Solutions’ for Learning
Product ID created a dynamic logo mark reflecting the company’s life-long learning ethos and participated in developing the tagline, “Student Lifecycle Solutions” highlighting ESM’s commitment to helping clients retain and assist students in pursuit of their educational goals.
Product ID designed and developed a new website with clear and understandable messaging, improved usability, search-engine optimization and social media.
Product ID redesigned the company’s marketing collateral, and tradeshow graphics to include the new identity and messaging for consistent marketing of the company and its services.
The Result: Increased Web Traffic and Sales Leads, Stronger Online Presence, and Improved Marketing Data
- Web traffic increased more than 1,000% with average page views increasing more than 2,000%.
- Google adword traffic increased more than 1,200%.
- Closed-loop web tracking system delivered real-time intelligence.
“…adds a calming demeanor to marketing, design and branding decisions – typically an emotionally disruptive event for a management team.”
Murrray Smith, CMO, ESM
“…marketing expertise with a personal demeanor that engages every member of the team.”
Deb Beckman, Former VP Enrollment Strategies for ESM
“…extremely flexible and adaptable to our needs.”
Lisa Goodman, Marketing, ESM
See more examples of our work for ESM in our Portfolio.